The Traffic Injury Research Foundation, arrive alive DRIVE SOBER and Young Drivers of Canada have partnered to launch the SPEAK YOUR MIND! Youth Video PSA Contest on impaired driving. The goal of the video contest is to engage Canada’s youth in conversation about reducing impaired driving on Canada’s roads.
This contest is open to youth aged 15-25 across Canada and is a part of Change the Conversation, a national education program designed to raise awareness and to reduce impaired driving.
Participants will be invited to submit short videos (15- and 30-seconds) that are based upon Change the Conversation’s current PSAs/posters and web content available at www.changetheconversation.ca. Videos should be based on positive messaging/social norming approach to the issue. The contest was designed to encourage youth to learn the facts about drinking and driving and ways it can be prevented. Videos can be animations or live action and will be hosted through the video-sharing community, YouTube. Entrants’ videos will be posted for voting on Change the Conversation’s YouTube channel (www.youtube.com/Changetheconvo). Viewers can vote for their favourite submissions for the viewers’ choice award until September 15, 2011.
The winner will be announced on November 23, 2011 in conjunction with the events of the National Day of Remembrance for Road Crash Victims.
Winning videos will be turned into radio and television PSAs and distributed to radio stations and television stations across Canada. Winning videos will also be showcased on the program website and its social media pages. Grand prize winners in each category will also receive a Young Drivers of Canada novice driver training program to prepare them for the road ahead. Additional prizes are to be given to runners-up and for Viewers’ Choice.